Nearly all of us can think of women that we know who have their own personal trademarks. It might be Carol with the long fingernails or Samantha with the red lipstick or Tiffany who is never seen in anything other than spiky, stiletto-heeled shoes. These things are an essential part of these individuals and speak volumes about the essence of their personalities. If you were to take them away, it is almost as though the people themselves would undergo some kind of fundamental transformation.
Usually, personal trademarks are not things which are deliberately chosen to be such, but rather they are things that we stumble across by accident, grow to love and know to suit us, and which somehow seem to reflect who we are on the inside and our attitudes and values. They make us feel safe and comforted and, without them, we feel slightly naked and exposed. Not only this though, but they make us stand out as individuals in a world full of mass-production and conformity.
For some women, it might be a style of make-up, a particular perfume or a certain hairstyle which acts as their personal trademark, while for others it might be a signature style of clothing or accessory. For some, their personal brand is characterized by the wearing of certain designer labels, while for others it is unique, handmade items which set them apart.
When you bear in mind the strength of the message that a personal trademark can put across, making sure that yours truly reflects who you are is very important. Do you want your look to be associated with, for example, youth, romance, unconventionality or even defiance? If elegance, sophistication and style are qualities that you want to be linked with, then stunning hand painted silk scarves and shawls could just be the perfect trademark for you.
Quite unlike the mass-produced scarves and shawls which can be found in department stores across the country, and even those which carry designer labels, those which are hand painted on 100% pure silk positively scream not only quality but also individuality. Every design is the unique creation of a talented artist who uses age-old techniques to introduce beautifully-colored dyes into the fabric and the result is a stunning accessory which will never fail to provide the wearer with a look of sheer elegance and luxury.
Another great thing about silk scarves and shawls as a personal trademark is their enormous range of versatility. After all, a trademark isn’t really a trademark if it is something that you only wear now and again. No matter whether you are going to the office, the beach or to see the latest Broadway production, a silk scarf or shawl can be worn in so many different ways that you need never be without one. Not only can they be used to accompany more dressy outfits, but they are also ideal for dressing up more casual ones, so that everywhere you go you will be known as the sophisticated lady with the scarves.
Julie-Ann.
September 18, 2010 • 12:44 pm
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